2020 was a challenging year that changed “business as usual”, and turned even small businesses to e-commerce and digital advertising. The pandemic reshaped our habits and priorities forcing businesses to face what they may be avoiding so far: the need to be present and interact with consumers exactly where they are daily. The Internet, especially […]

With the launch of Facebook Shops that was announced by Mark Zuckerberg, all small businesses can now enter the e-commerce game.     The key takeaways of the announcement are: ✔️ Facebook Shops are free and easy to create. ✔️ There will be Facebook, Instagram, Messenger, and WhatsApp integration. ✔️ Shops are native and fast, […]

It’s only been a month since the COVID-19 crisis emerged from China and our lives and business-as-usual have changed in very unusual ways. The outbreak of Coronavirus has unexpectedly and dramatically affected all our physical social and shopping habits. According to the Covid-19 Community Mobility reports by Google, in Greece only there has been 80% […]


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